A commissioned illustration for Fivethiryeight.com for a story listing tips for Valentines Day flower shopping.
Art Direction: Sandra Garcia
Trip doctor is a traveler’s equivalent to an advice column. A recurring section in Travel+Leisure, readers submit questions about everything from hidden airline fees to which apps work best for navigating a european road trip. The format was consistent every month and tightly regimented, making it easier to parse out facts and figures from the longer form answers. Illustrations were commissioned to be bright, minimal and highly conceptual, creating a primary visual entry point for the section.
Mansion + Reed is a Guesthouse and General Store located in the historic Hudson River Town of Coxsackie, NY. Mansion+Reed approached us to create a branding system for their brick and mortar revival of the historic dry goods store and hospitality combination of mid-century America. The typography and color palette harkened back to the 1960’s concept of the ever-present, dependable, local general store and soda fountain. The result was a contemporary take on old-school americana and a small step toward the economic revival of a sleepy river town.
For nearly a decade Elevations NYC has been fusing horticultural and architectural sensibilities to design and build customized gardens. Elevations approached us to design a new identity system that emphasized the concept of “fusion” between the natural and the architectural. All new branding was created using a color palette inspired by the materials used for each landscaping project.
A selection of features and feature openers designed for Travel+Leisure.
Makr is a tech and creativity brand based in Brooklyn, NY. Makr created an app for smartphones and tablets that allows users to easily design and professionally print materials for small businesses, promotion and events. Makr approached us to design a set of business cards, postcards and stickers promoting our pattern designs and custom wallpapers. Art direction was based on the color palettes of the original patterns, the business cards and stickers were simplified to a tricolor palette that complimented any pattern it was paired with.
The design of Travel+Leisure’s first iPad app was meant to hold true to the crisp and vibrant branding that T+L had established but use subtle amounts of interactivity. Our design team opted to keep the layouts minimal while nesting the interactive elements in brightly colored subheads and numbered calls to action.
Illustrations by Felix Sockwell
A Travel+Leisure section and monthly city guide. The interior pages list recommendations under the following topics: stay, eat, see+do, shop and local take. Every month the opener for the section used bold and colorful full spread photographs. This clearly branded the section making it easier to find within the book.
Bidoun is a middle eastern fashion and culture magazine, the first four issues were art directed and designed by myself and the team at Surface to Air. The word Bidoun means “without” in Arabic, and serves as the concept for the first issue and the magazine as a whole. “Without” being positive and negative in its connotations, without a country, without understanding, without judgement, Bidoun is a forum for the expression of this feeling.